2007 Virginia Public Relations Awards Highlights
The 60th Virginia Public Relations Awards
celebrate the power of PR
celebrate the power of PR
There's no shortage of PR talent in Central Virginia, that's for sure. And PRSA Richmond's 60th Annual Virginia Public Relations Awards dinner was a celebration of that talent.
"Reviewing the award entries, one of the things that struck me was the tremendous amount of talent there is here," said Chuck Hansen, the chapter's awards chairperson.
"The other fact that leaps out is how effective public relations can be as a tool for meeting business objectives."
"The other fact that leaps out is how effective public relations can be as a tool for meeting business objectives."
At the June 14 awards dinner, held at Richmond's historic Jefferson Hotel, the chapter presented nearly 75 awards to more than 30 organizations. Among the highlights were awarding the prestigious Thomas Jefferson Award to Mark Raper, chairman and CEO of CRT/tanaka, as well presenting best in show honors to Virginia PR Award winners Charles Ryan Associates and CarMax.
Thomas Jefferson Award Recipient
Mark RaperChairman & CEO, CRT/tanaka
As chairman and CEO of CRT/tanaka, Mark Raper has led the company to become one of the largest independent public relations firms in the country. Clients from all industries respect his candid, insightful counsel that draws upon his leadership roles within Fortune 500, not-for-profit and consulting organizations.
Raper has worked with major consumer brands, B2B marketers and retailers. In his 20+ years in public relations, he has worked in many aspects of health care marketing, from launching new prescription medications to developing cause-related marketing campaigns and promotions for brands such as Robitussin, Dimetapp and Advil. Prior to his work in the PR agency world, Raper served as director of marketing for Sentara Healthcare, where he was a member of the communications team for the birth of the first in-vitro baby born in theUnited States
Raper has worked with major consumer brands, B2B marketers and retailers. In his 20+ years in public relations, he has worked in many aspects of health care marketing, from launching new prescription medications to developing cause-related marketing campaigns and promotions for brands such as Robitussin, Dimetapp and Advil. Prior to his work in the PR agency world, Raper served as director of marketing for Sentara Healthcare, where he was a member of the communications team for the birth of the first in-vitro baby born in the
Silver Best in Show
Charles Ryan Associates
Virginians for Better Transportation: "It's Time" Public Education Campaign
Charles Ryan Associates
Virginians for Better Transportation: "It's Time" Public Education Campaign
Category: Community Relations
In mid-2004, business leaders and industry officials across Virginia realized that demands on the Commonwealth’s transportation system were steadily increasing, resources were rapidly depleting and Virginia
To bring attention to this growing problem, they formedVirginians for Better Transportation , a diverse and expanding advocacy group working to implement statewide, multimodal transportation solutions. VBT charged Charles Ryan Associates with conducting a public education campaign to raise awareness of the issue. CRA developed the "It’s Time" campaign, a comprehensive statewide public awareness effort aimed at educating Virginians about the crucial need for transportation funding.
To bring attention to this growing problem, they formed
Bronze Best in Show
Carmax
Road Rally for Charity
CarmaxRoad Rally for Charity
Category: Creative Tactics
CarMax has a grand opening celebration for each new store that opens in a market. However, because business grand openings occur regularly in most markets, they aren’t considered a high news priority.
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