PD8

Strategic Initiatives

Each year, PRSA Richmond’s Board of Directors updates and approved the chapter’s strategic plan.

Chapter Goals

The plan outlines six main goals for the organization:

Advocacy
Champion the strategic value of ethical public relations and the role of public relations as a lead discipline in driving organizational strategy.

Diversity and Inclusion
Create an inclusive and welcoming environment that cultivates a diverse and collaborative membership reflective of our industry and community.

Communities
Facilitate the creation of virtual and face-to-face communities where members engage, connect and build relationships to learn, teach, share, network and mentor in ways that support and enrich their careers, and professional and personal lives.

Education
Deliver exceptional, relevant lifelong learning opportunities.

Excellence
Be a best-in-class member organization where PRSA leadership, volunteers, members and staff collaborate to ensure success.

Growth
Enable organizational growth and excellence by continually determining the value and impact of our strategic priorities.

Each member of the board identifies objectives that will allow his or her committee to contribute to the achievement of the chapter’s goals.

Presidential Initiatives

In addition to supporting the chapter’s goals, the president selects one or more initiatives that he or she will champion over the course of the year.

For 2017, PRSA Richmond’s president committed to:

  • protecting the integrity of the profession by ensuring ethical and professional excellence.
  • informing members about board activities to ensure transparency in leadership and encourage a well-informed membership.
  • highlighting district and national-level resources for members.
  • expanding opportunities for PRSA Richmond to serve as a resource for other PRSA chapters.