3-Jun-09 9:00 PM EST

62nd Annual Virginia Public Relations Awards announced

On Wednesday, June 3, the Richmond chapter of the Public Relations Society of America (PRSA) honored statewide organizations and companies for excellence in public relations. The 62nd annual awards ceremony was held at Lewis Ginter Botanical Garden in Richmond.

Best in show awards went to CRT/tanka and the Richmond Department of Public Utilities.

“The Virginia Public Relations Awards highlight the best and most exciting PR campaigns and initiatives from across the state,” said Alissa M. Poole, APR, president of PRSA Richmond. “We celebrated the work of talented PR professionals and recognized the importance of public relations as a tool across disciplines.”

Awards are separated into two divisions: Public Relations Programs and Public Relations Tactics. The Programs division judges comprehensive campaigns while the Tactics division judges specific components. Programs entries can receive either Silver Medallion or Silver Certificate of Merit awards, while Tactics entries can receive either Bronze Medallion or Bronze Certificate of Merit awards. Finally, a Best in Show award is earned in both divisions. The Best in Show winners are chosen from those entries earning Medallion awards.

Silver medallioin winner CRT/tanaka earned the Best in Show honor for "Uncovering George Washington’s Boyhood Home." In just six short weeks and with only $35,000, CRT/tanaka conducted an international media relations campaign for The George Washington Foundation to announce it had located the remains of George Washington’s boyhood home. The campaign garnered coverage across the U.S. and in India, France, Australia, the United Kingdom and Japan.

Bronze Medallion winner City of Richmond Department of Public Utilities earned the Best in Show honor for its "Utility Talk newsletter." Utility Talk is a quarterly bill insert newsletter produced to keep customers current on utility issues, conservation, and natural gas products. In 2008, production of the newsletter was moved in house at a considerable savings, with no reduction in quality.

PR Programs entries were judged for research, planning, execution and evaluation. PR Tactics entries were judged for planning and content, creativity and quality, technical excellence and results. All entries were judged by the New Orleans chapter of PRSA.

See the complete listing of award recipients now.

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Source: Andrew Ryan

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