PRSA Richmond Revises APR Study Program to Ensure Candidate Success
PRSA Richmond is changing up the program for helping candidates attain Accreditation in Public Relations in 2010. The revised time frames, study sessions and review opportunities are aimed at more effectively preparing candidates for successful accreditation.
The APR Accreditation is the only professional certification program for public relations professionals. Its purpose is to elevate the profession by establishing best practices, encouraging a strategic approach, and reinforcing ethical standards. It is recognized by peers in the PRSA as the hallmark of a professional.
An APR orientation session will be held for those considering pursuing their APR at 5:30 p.m., Tuesday, Feb. 23, on the VCU Monroe Park Campus at 816 W. Franklin Street, Richmond. The process will be explained and questions answered, including those about this year’s study series and readiness review panel schedules.
Some changes of note:
· The study session series will be conducted twice this year, in the spring and fall. The series is free to PRSA/Richmond members. However, candidates must officially apply for APR accreditation in order to participate in the study sessions. The spring study sessions will be held on Tuesdays at 5:30 p.m., March 9 – April 3. The location will be announced shortly. The fall series dates will be announced in late summer.
· The review session curricula are being revised to better prepare candidates for completing the accreditation process.
· Readiness Review presentation panels will be convened only twice a year, approximately two weeks after the last review session of the season. The Readiness Review presentation is the first of two steps to achieve accreditation. The second step is the computer-based accreditation examination.
· The Richmond Public Relations Foundation will continue to reimburse the first five chapter members this year who successfully pass the APR exam up to $275 of their or their company’s examination expenses.
Any questions? Don’t hesitate to contact Pam Lepley, accreditation chair, at 828-6057 or pdlepley@vcu.edu, or Anne Buckley, co-chair, at 828-6052, albuckley@vcu.edu. Click here for more information on accreditation.
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