President’s Note: Pride in Public Relations! 

Throughout your career in Communications, how often have you had to stop and explain to non-PR practitioners (family, friends and contacts not in PR or a communications field) the true meaning and practice of Public Relations? I’m sure at least once or twice. How many times has someone referred to you as a spin-doctor or publicist? 

There is a tremendous opportunity in enhancing the image of Public Relations, growing the profession and demonstrating its vitality to any organization’s success. We have the ingredients for a true perfect storm – the impact of social media and its importance in creating meaningful conversations and dialogue with internal and external audiences, the lack of reputation and trust in major organizations and the evolving needs and concerns of CEOs.

As Public Relations practitioners, we are bound by an ethical code of conduct to act as responsible stewards for our company’s/client’s voice in the local, statewide, regional, national or global marketplace. Each and every day, we must strive to demonstrate the real value of Public Relations to our employers or our clients, even though many of them may not have a clear understanding of how our profession can provide strategic services to help them achieve their desired outcomes.
 
Each one of us has a sense of commitment to and pride in the profession. It’s our duty to explain why public relations matters to our organizations and communities we serve. Thanks to PRSA National and their “Business Case for Public Relations” – one of their five pillars for their 3-year strategic plan – we now have a resource to help us make the case for Public Relations. On a local level, at our Wednesday June 30 luncheon, you can glean information and gain inspiration about the pivotal role of Public Relations through a new lens. I will have the honor and privilege of joining other panelists, top area PR Professionals and their CEOs, in discussing why public relations matters to our organizations and us.

I’m looking forward to seeing many of you later on this month.

Denise M. Baddour

President

PRSA Richmond

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For additional information on this Newsletter article, please contact:

Denise Baddour
(804) 784-8259

Source: Denise M. Baddour

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