President’s Message: New Year, New Home, New Theme!
Happy New Year!
The New Year is a time when many of us take stock in the previous year and look forward to the possibilities ahead. It’s also a time for change. The same holds true for PRSA Richmond. The PRSA Richmond Board held a planning meeting in December and has been busy working on the 2012 Strategic Plan, as we gear up for the year ahead. We have many new and exciting changes in store for the Richmond PR community.
New Home. After many years of meeting at the Ramada Plaza Richmond West (previously the Sheraton West), PRSA Richmond has a new home for 2012 – the Downtown Richmond Marriott at 500 E. Broad Street. The Board didn’t arrive at this decision lightly. With the Ramada closed, we were forced to find new accommodations, quickly. After an exhaustive review of more than a dozen locations in various parts of the Greater Richmond area, the Downtown Richmond Marriott was the best option for us in terms of space, accessibility and quality of the accommodations.
To make the transition easier, PRSA Richmond will offerfree parking to our members and guestsin the parking deck at 5th and Marshall Streets for each of our monthly luncheons. Bring the ticket from the machine to the Chapter’s registration desk, and we’ll swap the ticket for a PAID voucher ticket.
New Theme. For the 2012 year, PRSA Richmond will focus on the theme, PRSA Serving RVA. This theme is inspired by PRSA National’s new initiative – PRServing America – which will encourage and reward public service efforts at the local level. The centerpiece of our PRSA Serving RVA theme will be the work of our Public Service Committee. Throughout the year, we will encourage our members to get involved in the Chapter’s community service initiatives. If you are interested in serving on the Public Service Committee, please contact Glenn Birch, public service committee chair, at glenn.birch@vacu.org or (804) 560-5664.
The theme also will celebrate the many wonderful ways PRSA Richmond serves the Greater Richmond PR community and the community at large through our various initiatives and programs, including:
Service through educational opportunities – Monthly luncheons, professional development programs and accreditation preparation
Service through mentoring and celebrating diversity – Student Connections Week, the mentoring program for young professionals (Next Wave) and Diversity in Communications features on our website
Service through networking – Networking happy hours, monthly luncheons and special sections programs (Independent Practitioners Alliance, Senior Practitioners and Next Wave)
Service through scholarships – Annual scholarships offered by the PRSA Richmond Foundation
Service through recognizing excellence in PR – Virginia PR Awards, Thomas Jefferson Award and Rising Star Award
As we gear up for 2012, please consider signing up for a committeeto help guide the future direction of our great Chapter. Also, don’t forget to renew your Chapter dues and register for the January 25 luncheon. Our guest speaker will be William C. “Bill” Hall, vice president of executive communications at Dominion, who will be discussing crisis communications. I hope to see you there.
Thank you for your continued support of PRSA Richmond. We’re working to make 2012 a great year!
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