Accredited in Public Relations – APR process is new and improved!
That’s right – your Richmond PRSA APR Accreditation Committee has streamlined the accreditation process to make it easier for practitioners to find the time and take the initiative to pursue accreditation.
What’s new? Beginning in January, members of the APR committee will host 15-minute, mini-informational meetings prior to each monthly luncheon to make it easier for practitioners to get information about the process. These informational sessions will be designed to answer any questions you may have about how to pursue accreditation and help you get started.
What’s improved? Previously, practitioners could participate in an annual, eight-week prep course or pursue accreditation independently, connecting with the accreditation committee only to schedule a portfolio review. The prep course could be time consuming, and the process of scheduling panel reviews throughout the year was inefficient. The process now includes:
Designated mentors. You will be assigned a current chapter APR mentor to help you by reviewing and providing feedback on your portfolio as well as help you prepare for the oral presentation.
Twice a year boot camp. PRSA Richmond will schedule a prep course boot camp in the spring and in the fall (May/November). One will be a three-day, Thursday evening – Saturday afternoon event. One will be a one-week evening program. Current APRs will provide coaching/instruction in the KSAs. Participants MUST have submitted their application to PRSA in order to participate.
Twice a year panels. To coincide with the boot camps, APR readiness review panels will be convened for a single day at the conclusion of each boot camp. Practitioners who still feel unprepared to sit for a panel may postpone until the following season.
We look forward to connecting with many of you in the coming months to help you achieve accreditation. Look for more information on the agenda at monthly luncheons and in upcoming newsletters, and we hope to see you at one of our upcoming information sessions. If you have any questions, please contact Anne Buckley, APR, committee chair, or Cheryl Robinson, APR, committee co-chair.
JOBLink is a searchable job advertisement database that’s dedicated to the fields of public relations and communications, and is free to job seekers. If you’d like to create a listing for the JOBLink database, you’ll need to log in to this website. If you’re not a PRSA Richmond member, simply create a user account in order to gain access.