Presidentís Notes: Inspiring the Next Generation of PR Pros
Throughout my career, I’ve always seen it as part of my responsibility to help the next generation of young professionals. It’s my small way of repaying those mentors who inspired me and helped me along my journey. Each semester, I speak at area colleges and even hosts students at work. The running joke at the office is that you can’t graduate with a degree in PR from VCU without hearing Jeff Wilson speak at least once.
Richmond has a dynamic and giving PR community, and PRSA Richmond is offering several opportunities for you – our members – to help inspire the next generation of PR professionals.
Open Your Hearts … and Your Wallets
Each year, the Richmond PR Foundation – the nonprofit arm of PRSA Richmond – awards two $1,000 scholarships to area college students planning to pursue careers in public relations. The scholarships will be awarded at our luncheon in November. Right now, the Foundation is in the midst of its annual fundraising drive and has collected about 65 percent of its goal of raising $4,000 this year to grow our endowment. Most of the donations have come from local corporations. The Foundation has set a modest goal of collecting gifts from just 10 percent of the Chapter’s members – that’s just around 30 individual gifts. There are multiple ways to give. Before we get bombarded by holiday shopping and festivities, I hope you’ll find it in your hearts and your wallets to give to this worthy cause.
Connecting With College Students
The Chapter is now in its fifth year of providing networking opportunities for college students through our Student Connections Week, which will be held Oct. 29 – Nov. 2. The program began as Diversity Days in 2007, before morphing into Student Shadowing Week in 2010. In 2011, we once again changed the name of the program to Student Connections Week to more accurately personify the mission of the program – to give all college students interested in public relations the opportunity to connect with working PR professionals in our region. The program is simple, and you can participate in whatever way is most convenient for your schedule. Have coffee or lunch with a local college student. Invite him or her to spend a few hours or the day at your office. Bring a student as your guest to our next PRSA Richmond luncheon. For more information or to sign up to host a college student, please contact Linda McElroy at 523-3307 or firstname.lastname@example.org or Tiffany Taylor-Minor at 771-4936 or email@example.com.
As always, we thank you for your time, your talents and your continued support of PRSA Richmond.