8-Apr-14 1:30 AM  EST  

Presidentís Message 

Behind every luncheon program, professional development event, awards detail or service initiative, there’s a board member – or entire committee – working hard to serve the chapter and provide the programming and resources you seek.

This year, we have 29 board members who devote their time to making PRSA Richmond a stand-out chapter nationally, and I’d like to shine the spotlight on them.

If you’re interested in serving on the PRSA Richmond board, contact President-Elect Rachel Beanland, APR, at beanlandr@wlu.edu.


Jenny Pedraza, APR
2014 PRSA Richmond President
Jenny Pedraza Communications, LLC


Renee Russell, PRSA Richmond diversity chair

Workplace and position: Communications manager, Virginia Commonwealth University Global Education Office

How long have you been in PRSA? I’ve been an active member of the Richmond PRSA chapter for about two years. A colleague who was on the membership committee encouraged me to attend, and I am grateful that he did. This is my first year on the PRSA Richmond board.

What things are you working on for the chapter? As the diversity chair, I will be working with my fellow board members to identify ways that diversity can be infused into all areas of PRSA. I welcome suggestions from members on how we can increase the diversity of our chapter as well as make sure we have the right tools to effectively celebrate diversity through our craft.

Describe your approach to fostering diversity and what diversity means to you. Diversity is such a broad topic that encompasses so much. We all know the usual suspect related to this topic – race, ethnicity, gender and the like. But I would like to encourage PR practitioners to think broader and deeper when it comes to diversity. Geographic, (both domestic and international), religious, interracial and linguistic are some of the richer representations we can seek to include in our work. As our society becomes more and more complex, we as PR practitioners are uniquely positioned to ensure that the many facets of diverse populations are represented.  We’re all different—and that’s a good thing.  Let’s celebrate those differences!

Contact Renee at vrrussell@vcu.edu or (804) 828-3636.




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For additional information on this Newsletter article, please contact:

Jenny Pedraza, APR

Source: Jenny Pedraza

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