Sorry! The online registration deadline has passed, but we'd still love to see you at our luncheon program. To make your reservation by telephone, call Sara Hunt at 804-994-1120.
Are more journalists leaving media to work in public relations? Practitioners on both sides share similar skills - - but is that enough to make a successful transition? A panel of former journalists-turned-PR pros will answer these questions and more. Moderated by Paula Otto, Executive Director of The Virginia Lottery, panelists will discuss why they changed their career paths, share ‘insider’ media relations tips and reveal challenges they were surprised to discover in their new jobs. Panelists will include Mychael Dickerson (WWBT to Henrico County Schools), Gordon Hickey (Richmond Times-Dispatch to Governor Tim Kaine's press secretary), Bill Phelps (WWBT to Altria) and Lisa Schaffner (WRIC to UNOS).
Where Are They Now? A host of former broadcast and print media journalists in the Richmond market will be invited to attend the program. We will take a few moments to remember where they were and invite them to tell you what they are doing now.
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Many Thanks to Our Generous Luncheon Sponsor
Creating Partnerships that Work
McGuireWoods Consulting LLC (MWC) is a full-service public affairs firm offering strategic communications & grassroots campaigns, government relations, and infrastructure and economic development services. When organizations face complex challenges, we offer comprehensive solutions, delivering unparalleled expertise on both issues and process. Whether launching a major initiative or averting a crisis, our bi-partisan team helps clients to craft and implement integrated strategies that connect them with top decision-makers, shape public opinion, and transform public policy.
Are more journalists leaving media to work in public relations? Practitioners on both sides share similar skills - - but is that enough to make a successful transition? A panel of former journalists-turned-PR pros will answer these questions and more. Moderated by Paula Otto, Executive Director of The Virginia Lottery, panelists will discuss why they changed their career paths, share ‘insider’ media relations tips and reveal challenges they were surprised to discover in their new jobs. Panelists will include Mychael Dickerson (WWBT to Henrico County Schools), Gordon Hickey (Richmond Times-Dispatch to Governor Tim Kaine's press secretary), Bill Phelps (WWBT to Altria) and Lisa Schaffner (WRIC to UNOS).
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