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Position: Chief Communiations Officer
Company: Virginia Museum of Fine Arts
Event Description
Communicating Transformative Change
The word ‘change’ can cause fear, questions and concern for the internal and external audiences of an organization. As communicators, it is our job to successfully navigate our organization through the stormy waters of change while keeping everyone safely on board.
Over the past five years, one of Richmond’s best known cultural institutions, The Virginia Museum of Fine Arts (VMFA), underwent the largest expansion in its history. For four years the museum was quiet, poised for a major transformation of the entire organization. VMFA hired a new director, realigned it leadership team, underwent rebranding, and developed a communications and marketing campaign.
Join us to hear Chief Communications Officer Suzanne Hall discuss creating and implementing an effective change communications strategic plan. Suzanne will also share her strategy for the comprehensive rebranding of VMFA that included targeting local, national and international audiences. And in case you haven't yet been to one of the top ten comprehensive art museums in the nation, she will have some tantalizing pictures!
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Position: Chief Communiations Officer
Company: Virginia Museum of Fine Arts
Biography
With a Bachelors degree in Fine Arts and a Masters in Communications, Suzanne Hall has dedicated her career to cultural communications and marketing, with the past 24 years at the Virginia Museum of Fine Arts. Suzanne has been active with the American Association of Museums, serving as the president of the PR and Marketing national committee, presenting at numerous professional conferences and consulting regularly as a peer reviewer in the association’s Museums Assessment Program. She served on the National Program Committee for AAM’s centennial meeting in 2006 and again in 2007. She is incoming President of 1708 Gallery and on the boards of the American Association of Museums Committee for PR and Marketing, Virginia Corporation for Public Broadcasting, Historic Monument Avenue and Fan District Foundation, is a graduate of Leadership Metro Richmond, and is an active member of St. James’s Episcopal Church.
The word ‘change’ can cause fear, questions and concern for the internal and external audiences of an organization. As communicators, it is our job to successfully navigate our organization through the stormy waters of change while keeping everyone safely on board. 
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