Event Description

Understanding the LGBT Consumer: An $800 Billion Dream Market

Dubbed a “dream market” two decades ago by The Wall Street Journal, the $800 billion gay and lesbian market is brand loyal, influential and economically resilient. Join us as Steve Roth, principal and founder of OutThink Partners, explains and explores this segment in more detail, including information on who exactly the LGBT consumer is as well as tips, strategies and best practices for targeting LGBT consumers. OutThink Partners is a leading communications and marketing agency specializing in the lesbian, gay, bisexual and transgender market.

FREE PARKING! PRSA Richmond will provide free parking to our members and guests in the parking deck at 5thand Marshall Streets for each of our monthly luncheons. Bring the ticket from the machine to the Chapter’s registration desk, and we’ll swap the ticket for a PAID voucher ticket.

RSVP Policy:

In order to comply with the guarantee policy of the Downtown Richmond Marriott, all RSVPs for lunch meetings must be made by 11:45 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch!

If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, Chapter Administrator, at prsarichmond@comcast. You must cancel prior to 3 business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.

Attachments


Event Contact
Sara Hunt
(804) 994-1120
(804) 697-8490 FAX

www.prsarichmond.org

Sept. Program & Luncheon

Wednesday 26-Sep-12 11:45 AM to 1:30 PM EDT

Speaker Steve Roth

Position: Principal and Founder
Company: OutThink Partners

Biography

SteveRoth is principal and founderof OutThink Partners, a leading communications and marketing agency specializing in the lesbian, gay, bisexual and transgender (LGBT) market. He has served as senior counselor and strategist to a variety of clients seeking to build their presence in the LGBT market, including: Wells Fargo, LAN Airlines, General Motors, Union Bank, Madrid Tourism, and Jumeirah Hotels and Resorts. Stevehas alsodeveloped and managed major communications campaigns for a range of significant global corporations and brands, including United Airlines, Mitsubishi and Sony PlayStation.

A graduate of the University of Chicago, Steve is a member of the board of directors of the Los Angeles chapter of the Public Relations Society of America. He is an also an active member of the National Gay and Lesbian Chamber of Commerce, the National Lesbian and Gay Journalists Association, and the International Gay and Lesbian Travel Association.

Sept. Program & Luncheon

Wednesday 26-Sep-12 11:45 AM to 1:30 PM EDT

Downtown Richmond Marriott

500 East Broad St.
Richmond VA
Google Maps | Hotels Near | Yahoo! Maps

Sept. Program & Luncheon

Wednesday 26-Sep-12 11:45 AM to 1:30 PM EDT

	Before 24-Sep-12 11:45 PM
Member:	$0.00
Non-Member:	$40.00
Student Non-Member:	$20.00

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