This event has passed
Secrets of Social Media Marketing: Set Strategies, Choose Tools and Build Customer Affinity
Tuesday 2-Dec-08 3:00 PM to 4:00 PM EST
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
Total Seats: 30
Reserved: 19
CPA Center (offices of the Virginia Society of CPAs)4309 Cox RoadGlen Allen Va. 23060 Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast | Speaker Paul Guillen |
Event Description
Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, cost-effectiveness, and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it’s impossible to keep track of all the options. The good news is that you don’t have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools and building customer affinity. Stay focused and you’ll be fine.
In this presentation, you will learn:
- The strengths and weaknesses of the major social media platforms as marketing and public relations tools.
- How to choose the right tools for a campaign.
- Strategies for tracking performance and measuring success.
Attachments
Event Contact |
Event Coordinator |
||
| Melissa Jones | Melissa Jones | ||
Secrets of Social Media Marketing: Set Strategies, Choose Tools and Build Customer Affinity
Tuesday 2-Dec-08 3:00 PM to 4:00 PM EST
Speaker Paul Guillen
Biography
Paul Gillin is a veteran journalist who's always been fascinated by the leading edge of technology innovation and has been reporting on the impact of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was executive editor of Computerworld. He now advises marketing executives and CEOs on how to turn the new social media to their advantage.
His new book, “The New Influencers,” is now available from Quill Driver Books.
Secrets of Social Media Marketing: Set Strategies, Choose Tools and Build Customer Affinity
Tuesday 2-Dec-08 3:00 PM to 4:00 PM EST
CPA Center (offices of the Virginia Society of CPAs)
4309 Cox RoadGlen Allen Va. 23060
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Secrets of Social Media Marketing: Set Strategies, Choose Tools and Build Customer Affinity
Tuesday 2-Dec-08 3:00 PM to 4:00 PM EST
|
•
del.icio.us
digg
facebookBecome a member of the world's largest organization for public relations professionals
Join PRSA RenewCareers
JOBLink is a searchable job advertisement database that’s dedicated to the fields of public relations and communications, and is free to job seekers. If you’d like to create a listing for the JOBLink database, you’ll need to log in to this website. If you’re not a PRSA Richmond member, simply create a user account in order to gain access.
