Details for "Secrets of Social Media Marketing: Set Strategies, Choose Tools and Build Customer Affinity"
Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, cost-effectiveness, and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it’s impossible to keep track of all the options.
The good news is that you don’t have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools and building customer affinity. Stay focused and you’ll be fine.
In this presentation, you will learn:
The strengths and weaknesses of the major social media platforms as marketing and public relations tools.
How to choose the right tools for a campaign.
Strategies for tracking performance and measuring success.
Paul Gillin is a veteran journalist who's always been fascinated by the leading edge of technology innovation and has been reporting on the impact of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was executive editor of Computerworld. He now advises marketing executives and CEOs on how to turn the new social media to their advantage.
His new book, “The New Influencers,” is now available from Quill Driver Books.
Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, cost-effectiveness, and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it’s impossible to keep track of all the options. 
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