Luncheon Program: Leading Organizational Change

Lunch Panel Expands to Provide More Insights

It’s fitting that a program about change now has its own change to manage. Our June luncheon program has expanded to include four panelists sharing their experiences managing change. (Note that the previously scheduled afternoon professional development session has been cancelled, and refunds will be provided.) 

The June 24 luncheon program will feature Michele A. Rhudy, APR, partner, Rhudy & Company Marketing & Communications, Inc., moderating remarks by Alisa Bailey, president and CEO, Virginia Tourism Corp., Lisa Olivia, vice president of public affairs, Federal Reserve Bank of Richmond, Lloyd Osgood, senior vice president of marketing and communications, Fidelity (formerly of Land America) and Judy Pahren, senior vice president of development and diversity, Capital One. These senior public relations practitioners will discuss how their organizations managed significant organizational and cultural change with both internal and external audiences and the role that communications/public relations played in that change.

You’ll learn how corporations and organizations of all sizes are being challenged as never before by an economic downturn that coincides with fundamental global shifts in how both private and public sectors do business.  Those organizations that are surviving these turbulent and uncertain times have responded by changing how they do business, how they interact with both internal and external publics, changing even the products and services they provide.   And their public relations counselors and staff are playing critical roles in their (hopefully successful) transformations.