Social Media: Developing Strategies and Measuring Results 
 

Twitter. Facebook. MySpace. LinkedIn.

 

Social media has become an integral part of the public relations and marketing mix as more organizations embrace the latest social media technologies. While more PR and marketing communicators are utilizing social media tools, many are still struggling with how to develop meaningful social media strategies that achieve measurable results.

 

David Saunders, president and chief idea officer of Richmond-based Madison + Main Advertising and New Media, will share insights about how to leverage the power of social media as part of integrated marketing campaigns.

 

David Saunders is a nationally recognized expert in new media and social media marketing and speaks frequently to businesses and civic organizations about the potential power of the World Wide Web. He has been quoted in numerous media outlets such as The Wall Street Journal, The New York Times, Village Voice, The Guardian, Wired Magazine, Richmond-Times Dispatch, Style Weekly, Virginia Business, Richmond Magazine and Work Magazine.