A Wild Ride with Secretariat: Bringing Big Red to the Red Carpet and onto the Bestseller Lists

Carefully crafted public relations campaigns take time. But in today’s business world, time is often a luxury.  As public relations practitioners, we need to deliver accurate, creative and strategic work in limited amounts of time. 

Join us on November 17 to hear from Patsy Arnett and Leeanne Ladin who were challenged to put together a movie premiere in two weeks for Disney’s Secretariat, on top of an ongoing national book tour. You’ll learn how the Richmond premiere was unique among the many  premieres held across the country. Leeanne will also share how the world of publicity has dramatically changed.