FOR IMMEDIATE RELEASE
Contact: Amy Ridolphi
(804) 828-2095
awridolphi@vcu.edu
RICHMOND, VA – Last night, the Richmond chapter of the Public Relations Society of America honored local organizations and companies for excellence in public relations. The 61st annual awards ceremony, {Let’s Get Connected}, was held at the Lewis Ginter Botanical Garden in Richmond.
“The Virginia Public Relations Awards recognize the exceptional work of public relations practitioners from across the state,” said Felicia F. McLemore, APR, president of PRSA Richmond. “This recognition celebrates the value of public relations as a business tool, as well as the creativity of public relations professionals.”
Awards are separated into two divisions: Public Relations Programs and Public Relations Tactics. The Programs division judges comprehensive campaigns while the Tactics division judges specific components. Programs entries can receive either Silver Medallion or Silver Certificate of Merit awards, while Tactics entries can receive either Bronze Medallion or Bronze Certificate of Merit awards. Finally, a Best in Show award is earned in both divisions. The Best in Show winners are chosen from those entries earning Medallion awards.
PR Programs entries were judged for research, planning, execution and evaluation. PR Tactics entries were judged for planning and content, creativity and quality, technical excellence and results. All entries were judged by Maine chapter of PRSA.
In addition to the PR awards, PRSA Richmond presented Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, with the 2008 Thomas Jefferson Award for Excellence in Public Relations. Currently, Turk serves as professor and director of the School of Mass Communications at Virginia Commonwealth University. Before joining VCU in 2002, Turk worked in journalism schools at a number of universities including Zayed University in the United Arab Emirates, the University of South Carolina, and Kent State University.
Turk’s commitment to educating communications professionals extends beyond her work at VCU. She is president-elect of the Association of Schools of Journalism and Mass Communications and is a past president of the Association for Education in Journalism and Mass Communications. Turk earned a B.S. in journalism from Northwestern University, an M.A. from Northern Illinois University and a Ph.D. from Syracuse University.
PRSA Richmond is a professional association serving Central Virginia public relations practitioners. The chapter and the national organization, PRSA, share the vision of bringing professionals together to enhance the practice, to provide an exchange of experiences and ideals, and to promote professional development. For more information visit www.prsarichmond.org.
LIST OF WINNERS:
Bronze Medallion: Best-in-Show
Name of Project: Guide to Preventable Cancers
Company Name: Prevent Cancer Foundation
Design Partner: Communicate By Design, Inc.
Category: Brochures
Bronze Medallion Winners
Name of Project: 360 Degree Brochure
Company Name: BrickStreet Insurance
Design Partner: Charles Ryan Associates
Category: Brochures
Name of Project: Compact Fluorescent Lights
Company Name: Dominion
Design Partner: Honeywell
Category: Creative Tactics
Name of Project: "Giving Thanks" Text Messaging Campaign
Company Name: U.S. Department of Defense
Design Partner: Susan Davis International
Category: Creative Tactics
Name of Project: Bedside is a Stage: Maximizing Media Coverage of a Surprising Medical Study
Company Name: Virginia Commonwealth University - Communications and Public Relations
Category: Media Relations Tactics
Name of Project: Statewide Impact of Tourism Announcement
Company Name: Virginia Tourism Corporation
Category: Media Relations Tactics
Name of Project: CheckIt: What Gets Checked, Gets Done
Company Name: U.S. Department of Defense
Category: Television PSAs
Name of Project: Everyone Knew The Queen Is Coming
Company Name: Virginia Museum of Fine Arts Foundation
Design Partner: Park Group
Category: Television PSAs
Bronze Certificate of Merit Winners
Name of Project: 2007 Annual Report
Company Name: American Red Cross, Greater Richmond Chapter
Category: Annual Reports
Name of Project: FY 2007 Annual Report
Company Name: St. Joseph's Villa
Design Partner: RunningFire Design
Category: Annual Reports
Name of Project: A Look At The Past 15 Years…2007 Annual Report
Company Name: Virginia Air and Space Center
Category: Annual Reports
Name of Project: Annual Report 2007
Company Name: Virginia Museum of Fine Arts Foundation
Category: Annual Reports
Name of Project: 2006 Annual Report
Company Name: Virginia State Police Insurance Fraud Program
Design Partner: Neathawk, Dubuque & Packett
Category: Annual Reports
Name of Project: Where Opportunity Begins…Virginia's Community Colleges 2006-2007 Annual Report
Company Name: Virginia's Community Colleges
Category: Annual Reports
Name of Project: A Grand Performance
Company Name: Westminister Canterbury Richmond
Category: Annual Reports
Name of Project: The Checkered Blog
Company Name: Checkered Flag Motor Car Company
Design Partner: Goldman and Associates
Category: Blogs
Name of Project: Bloggers' Roundtable Campaign
Company Name: U.S. Department of Defense
Category: Blogs
Name of Project: VaHigherEd.com
Company Name: Virginia's Community Colleges
Category: Blogs
Name of Project: "Everyday Heroes"
Company Name: Dominion
Category: Brochures
Name of Project: "The Tide" Brochure
Company Name: Hampton Roads Transit
Category: Brochures
Name of Project: Look Here Mystery Brochure
Company Name: Virginia Museum of Fine Arts Foundation
Category: Brochures
Name of Project: A Paean to Paul Mellon
Company Name: Virginia Museum of Fine Arts Foundation
Category: Creative Tactics
Name of Project: Water Heater
Company Name: Dominion
Category: Direct Mail/Direct Response
Name of Project: Annual Fund Direct Marketing Campaign
Company Name: VSCPA Educational Foundation
Category: Direct Mail/Direct Response
Name of Project: Regulation Redux?
Company Name: Cooperative Living Magazine
Virginia, Maryland and Delaware Association of Electric Cooperatives
Category: Editorials/Op-Ed Columns
Name of Project: The Seven C's
Company Name: Cooperative Living Magazine
Virginia, Maryland and Delaware Association of Electric Cooperatives
Category: Editorials/Op-Ed Columns
Name of Project: Virginia Early Childhood Foundation OpEd Project
Company Name: Virginia Early Childhood Foundation
Design Partner: Touch Points Public Relations
Category: Editorials/Op-Ed Columns
Name of Project: Connect Employee Newsmagazine
Company Name: Dominion
Category: Magazines
Name of Project: Homedics Red Hot Holiday
Company Name: Homedics
Design Partner: CRT/tanaka
Category: Media Relations Tactics
Name of Project: The Business of NASCAR: Using New Media to Pitch Professors' Unique Expertise
Company Name: Virginia Commonwealth University - Communications and Public Relations
Category: Media Relations Tactics
Name of Project: Training CD
Company Name: Virginia State Police Insurance Fraud Program
Design Partner: Neathawk, Dubuque & Packett
Category: Multimedia Communications
Name of Project: Customer Connection
Company Name: Dominion
Category: Newsletters
Name of Project: Success is in Our Hands - Roanoke County Public Schools Calendar
Company Name: Roanoke County Public Schools
Design Partner: Inprint, Inc.
Category: Publications
Name of Project: Associated General Contractors of Virginia Website
Company Name: Associated General Contractors of Virginia, Inc.
Design Partner: Charles Ryan Associates
Category: Websites
Name of Project: insightsc3m.com
Company Name: Phillip Morris USA
Category: Websites
Name of Project: "New Partner Welcome" Intranet Site
Company Name: Pilgrim's Pride Corporation
Category: Websites
Name of Project: "Life…Supplemented"
Company Name: The Council For Responsible Nutrition
Design Partner: CRT/tanaka
Category: Websites
Name of Project: DoDvClips.mil
Company Name: U.S. Department of Defense
Category: Websites
Silver Medallion Winners: Best-in-Show
Name of Project: Department of Defense New Media Initiative
Company Name: U.S. Department of Defense
Category: Issues Management
Silver Medallion Winners
Name of Project: "When You Wish Upon A Starr"
Company Name: Richmond SPCA
Category: Brief Events and Observances
Name of Project: Virginia's Royal Welcome - An Event Fit for a Queen
Company Name: Virginia Tourism Corporation
Category: Brief Events and Observances
Name of Project: "America Supports You" New Media Initiative
Company Name: U.S. Department of Defense
Category: Community Relations
Name of Project: America's 400th Anniversary: 10 Signature Events That Introduced Jamestown To The World
Company Name: Jamestown 2007
Design Partner: Ruder Finn, Inc.
Category: Extended Events and Observances
Name of Project: Virgin America's Fight To Fly
Company Name: Virgin America
Design Partner: Xenophon Strategies
Category: Issues Management
Name of Project: Campaign for Aggressive Animal Fighting Legislation in Virginia
Company Name: Richmond SPCA
Category: Public Affairs
Name of Project: "Experience Thomas Jefferson"
Company Name: Thomas Jefferson's Poplar Forest
Design Partner: Alina Wheeler, Mark Wills, Richard Cress, Amy Grove Bigham
Category: Reputation Management
Silver Certificate of Merit Winners
Name of Project: America's Anniversary Weekend
Company Name: Jamestown 2007
Design Partner: Ruder Finn, Inc.
Category: Brief Events and Observances
Name of Project: Together, We Can Fight Hunger
Company Name: Performance Food Group
Design Partner: CRT/tanaka
Category: Brief Events and Observances
Name of Project: Project Plant It!
Company Name: Dominion
Category: Community Relations
Name of Project: Putting Our Energy To Work For The Environment 2007
Company Name: Dominion
Category: Community Relations
Name of Project: America's 400th Anniversary Community Campaign
Company Name: Chesterfield County
Category: Extended Events and Observances
Name of Project: RCN Integrated Communications Program
Company Name: RCN Corporation/Richard Ramlall
Category: Integrated Communications
Name of Project: CheckIt: What Gets Checked, Gets Done
Company Name: U.S. Department of Defense
Category: Internal Communications
Name of Project: Crooked Road - Build-A-Lyric PR Campaign
Company Name: Virginia Tourism Corporation
Category: Marketing Consumer Products
Name of Project: CarMax Awards - Protecting and Enhancing Our Reputation
Company Name: CarMax, Inc.
Category: Reputation Management
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