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| 13-Jun-08 8:00 AM EST | ||
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PRSA Richmond announces winners of 2008 Virginia Public Relations Awards; Dr. Judy Turk receives prestigious Thomas Jefferson Award |
FOR IMMEDIATE RELEASE
Contact: Amy Ridolphi (804) 828-2095 awridolphi@vcu.edu RICHMOND, VA – Last night, the Richmond chapter of the Public Relations Society of America honored local organizations and companies for excellence in public relations. The 61st annual awards ceremony, {Let’s Get Connected}, was held at the Lewis Ginter Botanical Garden in Richmond. “The Virginia Public Relations Awards recognize the exceptional work of public relations practitioners from across the state,” said Felicia F. McLemore, APR, president of PRSA Richmond. “This recognition celebrates the value of public relations as a business tool, as well as the creativity of public relations professionals.” Awards are separated into two divisions: Public Relations Programs and Public Relations Tactics. The Programs division judges comprehensive campaigns while the Tactics division judges specific components. Programs entries can receive either Silver Medallion or Silver Certificate of Merit awards, while Tactics entries can receive either Bronze Medallion or Bronze Certificate of Merit awards. Finally, a Best in Show award is earned in both divisions. The Best in Show winners are chosen from those entries earning Medallion awards. PR Programs entries were judged for research, planning, execution and evaluation. PR Tactics entries were judged for planning and content, creativity and quality, technical excellence and results. All entries were judged by Maine chapter of PRSA. In addition to the PR awards, PRSA Richmond presented Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, with the 2008 Thomas Jefferson Award for Excellence in Public Relations. Currently, Turk serves as professor and director of the School of Mass Communications at Virginia Commonwealth University. Before joining VCU in 2002, Turk worked in journalism schools at a number of universities including Zayed University in the United Arab Emirates, the University of South Carolina, and Kent State University. Turk’s commitment to educating communications professionals extends beyond her work at VCU. She is president-elect of the Association of Schools of Journalism and Mass Communications and is a past president of the Association for Education in Journalism and Mass Communications. Turk earned a B.S. in journalism from Northwestern University, an M.A. from Northern Illinois University and a Ph.D. from Syracuse University. PRSA Richmond is a professional association serving Central Virginia public relations practitioners. The chapter and the national organization, PRSA, share the vision of bringing professionals together to enhance the practice, to provide an exchange of experiences and ideals, and to promote professional development. For more information visit www.prsarichmond.org. LIST OF WINNERS: Bronze Medallion: Best-in-Show Name of Project: Guide to Preventable Cancers Company Name: Prevent Cancer Foundation Design Partner: Communicate By Design, Inc. Category: Brochures Bronze Medallion Winners Name of Project: Compact Fluorescent Lights Name of Project: "Giving Thanks" Text Messaging Campaign Name of Project: Bedside is a Stage: Maximizing Media Coverage of a Surprising Medical Study Name of Project: Statewide Impact of Tourism Announcement Name of Project: CheckIt: What Gets Checked, Gets Done Name of Project: Everyone Knew The Queen Is Coming Name of Project: FY 2007 Annual Report Name of Project: A Look At The Past 15 Years…2007 Annual Report Name of Project: Annual Report 2007 Name of Project: 2006 Annual Report Name of Project: Where Opportunity Begins…Virginia's Community Colleges 2006-2007 Annual Report Name of Project: A Grand Performance Name of Project: The Checkered Blog Name of Project: Bloggers' Roundtable Campaign Name of Project: VaHigherEd.com Name of Project: "Everyday Heroes" Name of Project: "The Tide" Brochure Name of Project: Look Here Mystery Brochure
Name of Project: Water Heater Name of Project: Annual Fund Direct Marketing Campaign Name of Project: Regulation Redux? Name of Project: The Seven C's Name of Project: Virginia Early Childhood Foundation OpEd Project Name of Project: Connect Employee Newsmagazine Name of Project: Homedics Red Hot Holiday Name of Project: The Business of NASCAR: Using New Media to Pitch Professors' Unique Expertise Name of Project: Training CD Name of Project: Customer Connection Name of Project: Success is in Our Hands - Roanoke County Public Schools Calendar Name of Project: Associated General Contractors of Virginia Website Name of Project: insightsc3m.com Name of Project: "New Partner Welcome" Intranet Site Name of Project: "Life…Supplemented" Name of Project: DoDvClips.mil
Name of Project: Virginia's Royal Welcome - An Event Fit for a Queen Name of Project: "America Supports You" New Media Initiative Name of Project: America's 400th Anniversary: 10 Signature Events That Introduced Jamestown To The World Name of Project: Virgin America's Fight To Fly Name of Project: Campaign for Aggressive Animal Fighting Legislation in Virginia Name of Project: "Experience Thomas Jefferson"
Name of Project: Together, We Can Fight Hunger Name of Project: Project Plant It! Name of Project: Putting Our Energy To Work For The Environment 2007 Name of Project: America's 400th Anniversary Community Campaign Name of Project: RCN Integrated Communications Program Name of Project: CheckIt: What Gets Checked, Gets Done Name of Project: Crooked Road - Build-A-Lyric PR Campaign Name of Project: CarMax Awards - Protecting and Enhancing Our Reputation
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