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PRSA RICHMOND ANNOUNCES 2010 COMMONWEALTH AWARD WINNERS FOR PR EXCELLENCE IN VIRGINIA |
FOR IMMEDIATE RELEASE
Contact: Andrew Ryan (804) 273-9477
PRSA RICHMOND ANNOUNCES 2010 COMMONWEALTH AWARD WINNERS FOR PR EXCELLENCE IN VIRGINIA
Thomas R. Morris, APR, presented with the 2010 Thomas Jefferson Award
RICHMOND, VA (May 6, 2010) -- Last night, the Richmond chapter of the Public Relations Society of America (PRSA) honored statewide organizations and companies for excellence in public relations. The 63rd annual Commonwealth Awards ceremony was held at The Jefferson Hotel in Richmond.
“The Commonwealth Awards showcased the most impressive public relations campaigns and tactics from across Virginia,” said Denise Baddour, president of PRSA Richmond. “The ceremony recognized the great work of a variety of PR professionals and underscored the diversity and strength of the PR and communications industry throughout the Commonwealth.”
Awards are separated into two divisions: the Commonwealth Awards, which honor the best public relations programs and campaigns of the year, and the Capital Awards, which honor the best public relations tactics of the year. Winners in each category are honored with an Award of Excellence while runners-up receive an Award of Merit. Finally, Best in Show awards are given to the top overall entries. Commonwealth and Capital Award entries were judged for research, planning, execution, and evaluation. All entries were judged by the Kentucky “Bluegrass” chapter of PRSA. In addition to the PR awards, PRSA Richmond presented Thomas R. Morris, APR, with the 2010 Thomas Jefferson Award for Excellence in Public Relations. He is a PR consultant with a long and distinguished career in the communications field. Morris was a business reporter at the Richmond Times-Dispatch for 17 years before becoming the senior vice president at Martin Public Relations (later Slay Public Relations). He currently runs his own public relations firm and is a member of the PRSA Richmond Board of Directors. The ceremony also marked the first time the Rising Star Award was presented to recognize an outstanding member of the public relations profession with three or fewer years of experience. The inaugural winner was Greg Surber, marketing coordinator with Baskervill, an architectural, engineering, and interior design firm located in Richmond.
About PRSA Richmond PRSA Richmond is a professional association serving Central Virginia public relations practitioners. The chapter and the national organization, PRSA, share the vision of bringing professionals together to enhance the practice, to provide an exchange of experiences and ideals, and to promote professional development. For more information visit: www.prsarichmond.org.
LIST OF WINNERS: Commonwealth Awards: Best-in-Show Name of Project: An Unforgettable Night with Natalie Cole Company Name: LifeNet Health Category: Brief Events & Observances
Commonwealth Awards: Award of Excellence Winners Name of Project: An Unforgettable Night with Natalie Cole Company Name: LifeNet Health Category: Brief Events & Observances
Name of Project: All Hands Meeting Company Name: Capital One, US Card Customer Operations Division Category: Brief Events & Observances
Name of Project: VSCPA Centennial Celebration Company Name: Virginia Society of Certified Public Accountants Category: Extended Events & Observances
Name of Project: Arts Build Communities Company Name: Virginians for the Arts and Handcrafted Communications Category: Integrated Communications
Name of Project: Bon Secours Safe & Sound Program Company Name: Bon Secours Richmond Health System and Free Agents Marketing Category: Integrated Communications
Name of Project: Restless Planet Opening at Virginia Aquarium & Marine Science Center Company Name: Virginia Beach Convention & Visitors Bureau and BCF Category: Integrated Communications
Name of Project: Virginia Beach’s 2009 “Live the Life” Campaign Company Name: Virginia Beach Convention & Visitors Bureau, Virginia Aquarium and BCF Category: Integrated Communications
Name of Project: Employee Engagement Program Company Name: Bon Secours Human Resources and Free Agents Marketing Category: Internal Communications
Name of Project: The Virginia Education Wizard Company Name: Virginia’s Community Colleges and The Hodges Partnership Category: Marketing Consumer Products
Name of Project: Text Messaging Ban Passed in Virginia General Assembly Company Name: AAA Mid-Atlantic Category: Public Affairs
Name of Project: Every Day is Community College Day Company Name: Virginia’s Community Colleges Category: Public Affairs Name of Project: “Your Call” Substance Abuse Prevention Campaign Company Name: James Madison University/Substance Abuse Prevention and Polizos & Company Communications Category: Public Service Name of Project: Bon Secours St. Mary’s Hospital Charrette Company Name: Bon Secours Richmond Health System and Free Agents Marketing Category: Reputation/Brand Management
Commonwealth Awards: Award of Merit Winners Name of Project: Hampton Roads “Black List” Company Name: Cox Communications Hampton Roads and Meridian Group Category: Brief Events & Observances
Name of Project: Commonwealth Legacy Awards Luncheon 2009 Company Name: Virginia Foundation for Community College Education/Virginia’s Community Colleges Category: Brief Events & Observances
Name of Project: Dominion and Touch Points Public Relations Company Name: Dominion Plants Seedlings of Learning with Project Plant It! Category: Community Relations
Name of Project: Albemarle County – Monacan Trail Highway Safety Initiative Company Name: AAA Mid-Atlantic & Albemarle County Police Department Category: Community Relations
Name of Project: 40th Anniversary of Virginia is for Lovers Company Name: Virginia Tourism Corporation Category: Extended Events & Observances
Name of Project: Dominion’s 100 Year Anniversary Celebration Company Name: Dominion and West Cary Group Category: Internal Communications
Name of Project: Great Expectations: Fostering Powerful Change Company Name: Virginia Foundation for Community College Education/Virginia’s Community Colleges and CRT/tanaka Category: Public Service
Name of Project: Free Online CPR/AED Classes to Unemployed Company Name: American Red Cross, Greater Richmond Chapter Category: Public Service
Name of Project: “Life … Supplemented” Consumer Wellness Campaign Company Name: CRN Foundation and CRT/tanaka Category: Reputation/Brand Management
Name of Project: Transition Summit Company Name: St. Joseph’s Villa Category: Reputation/Brand Management
Capital Awards: Best-in-Show Name of Project: “Life … Supplemented” HCP Impact Study: Doctors Take and Recommend Supplements Company Name: CRN Foundation and CRT/tanaka Category: Research/Evaluation Category Name of Project: “The IA Experience” Company Name: Naval Media Center (U.S. Navy) and McArthur Communications Category: Internal Video Category Capital Awards: Award of Excellence Winners Name of Project: Fulfilling Our Pledge to Virginia Company Name: Virginia’s Community Colleges Category: Annual Reports Name of Project: Dominion’s 100 Year Anniversary Celebration Company Name: Dominion and West Cary Group Category: Audio Programs Name of Project: Student Career Development Brochure Company Name: University of Richmond Category: Brochures Name of Project: The Common Good Company Name: University of Richmond Jepson School of Leadership Studies and University of Richmond Marketing Communications Department Category: Brochures Name of Project: Dominion Enlists a Third-Grade Spokesperson to Help Promote Project Plant It! Company Name: Dominion and Touch Points Public Relations Category: Creative Tactics Name of Project: “Your Call” Mirror Decals Company Name: James Madison University/Substance Abuse Prevention and Polizos & Company Communications Category: Creative Tactics
Name of Project: “Your Call” Bus Transit Signage Company Name: James Madison University/Substance Abuse Prevention and Polizos & Company Communications Category: Creative Tactics Name of Project: Kathleen Barrett Commentary Company Name: St. Joseph’s Villa Category: Editorials/Op-Ed Columns Name of Project: Wood Walkers Company Name: VA, MD & DE Association of Electric Cooperatives Category: Editorials/Op-Ed Columns Name of Project: Graduation Day 2009 Company Name: University of Richmond and VAVS Productions Category: External Video Name of Project: An Energetic Agenda Company Name: VA, MD & DE Association of Electric Cooperatives Category: Feature Stories Name of Project: The IA Experience Company Name: Naval Media Center (U.S. Navy) and McArthur Communications Category: Internal Video Programs Name of Project: Forging Tomorrow’s Maritime Warriors Company Name: Naval Special Warfare (U.S. Navy) and McArthur Communications Category: Internal Video Programs Name of Project: Dominion’s 100 Year Anniversary Celebration Company Name: Dominion and West Cary Group Category: Internal Video Programs Name of Project: Connections Company Name: American Red Cross, Greater Richmond Chapter Category: Newsletters Name of Project: Portfolio FY 2010: Center of Our Strength Company Name: Science Applications International Corporation/U.S. Army Program Executive Office Soldier Category: Publications Name of Project: Dominion’s 100 Year Anniversary Celebration Company Name: Dominion and West Cary Group Category: Publications Name of Project: Through Different Eyes: The Faces of Poverty in Virginia Company Name: Virginia Poverty Law Center Category: Publications Name of Project: “Life … Supplemented” HCP Impact Study: Doctors Take and Recommend Supplements Company Name: CRN Foundation and CRT/tanaka Category: Research/Evaluation Name of Project: Vintage Tweets: Virginia Wine Month Kickoff Company Name: Virginia Tourism Corporation Category: Social Media Name of Project: The Greenbrier Valley CVB Social Media Campaign Company Name: The Greenbrier Valley Convention & Visitors Bureau and Charles Ryan Associates Category: Social Media Name of Project: Enhanced Night Vision Goggle VNR Company Name: Science Applications International Corporation/U.S. Army Program Executive Office Soldier Category: Video News Release Name of Project: Virginia Beach Web Site: VBFun.com Company Name: Virginia Beach Convention & Visitors Bureau and BCF Category: Website Capital Awards: Award of Merit Winners Name of Project: Teaching for the 21st Century Company Name: Roanoke County Public Schools Category: Annual Reports Name of Project: 2009 Annual Report Company Name: American Red Cross, Greater Richmond Chapter Category: Annual Reports Name of Project: 2009 Brochure: Every Solider, Everywhere, Every Day Company Name: Science Applications International Corporation/U.S. Army Program Executive Office Solider Category: Brochures Name of Project: “Your Call” Wallet Drop Company Name: James Madison University/Substance Abuse Prevention and Polizos & Company Communications Category: Creative Tactics Name of Project: This is Our West Virginia Company Name: Charles Ryan Associates Category: External Video Name of Project: Virginia Tourism Corporation’s Partnership Alliance Marketing Division DVD Company Name: Virginia Tourism Corporation and Charles Ryan Associates Category: Internal Video Programs
Name of Project: Cooperative Living Magazine Company Name: VA, MD & DE Association of Electric Cooperatives Category: Magazines Name of Project: A Suite Stay Company Name: Cambria Suites and CRT/tanaka Category: Media Relations Name of Project: Dominion Foundation Donates $1 Million to Free Clinics in 14 States Company Name: Dominion Category: Media Relations
Name of Project: Civil War Sesquicentennial Conference Company Name: University of Richmond and Gehrung Associates Category: Media Relations
Name of Project: Utility Talk Company Name: City of Richmond/Department of Public Utilities Communications Division Category: Newsletters
Name of Project: St. Joseph’s Villa Book Company Name: St. Joseph’s Villa Category: Publications
Name of Project: Building Tomorrow’s Workforce Viewbook Company Name: Virginia’s Community Colleges/Office of Workforce Development Services Category: Publications
Name of Project: Social Media Company Name: City of Richmond Department of Public Utilities Category: Social Media
Name of Project: “Your Call” Web PSAs Company Name: James Madison University/Substance Abuse Prevention and Polizos & Company Communications Category: Social Media
Name of Project: Virginia Beach CVB’s Social Media Company Name: Virginia Beach Convention & Visitors Bureau and BCF Category: Social Media
Name of Project: Glenn DuBois, Blue Ridge Community College 2009 Commencement Speech Company Name: Virginia’s Community Colleges Category: Speeches
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