PRSA Richmond

Hot off the press: 2008 Richmond Media Directory

noemail@prsarichmond.org — Wed, 20 Aug 2008 19:00:00 GMT

Newly updated, the 2008 edition of the Richmond-area media list is a must-have for the PR pro's toolkit. This media guide is available onlline.

Download the directory now. (Chapter membership required.)

This valuable resource continues to be cited as a big benefit of membership in PRSA Richmond and it is free to our members. Special thanks to Steve Mnich, a summer intern with CRT/tanaka, who worked on updating the information for the media directory.

If you have any questions or would like to submit changes for next year's edition, please contact prsarichmond@comcast.net.

20-Aug-08 3:00 PM

Hampton Roads PRSA Offers Mini-Boot Camp on Social Media

noemail@prsarichmond.org — Tue, 19 Aug 2008 16:00:00 GMT

Learn how to use social platforms and networks to enhance your public relations campaigns. The Hampton Roads PRSA chapter invites you to a crash course on the new social media during the annual Professional Development Conference, October 1st. “Retooling Public Relations Through Social Media: A Mini Boot Camp” features internationally-recognized Web 2.0 guru Eric Schwartzman. Also hear keynote luncheon speaker Larry Hincker, Associate Vice President, University Relations, Virginia Tech, discuss crisis communications.

For more details, visit http://www.prsahr.org

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19-Aug-08 12:00 PM

New Benefit for PRSA Members!

noemail@prsarichmond.org — Wed, 13 Aug 2008 18:00:00 GMT

PRSA Richmond Members,

In these tough economic times, it’s important to have a credential that shows your employer that you know all aspects of direct marketing. That’s why the Interactive Marketing Institute, located right here in Richmond, is making this offer:

PRSA members save 15% on the Certified Direct Marketer (CDM) program at the Interactive Marketing Institute (IMI)

IMI is the ONLY local direct marketing Certification. With topics including SEM, social networking, database marketing and more, you’ll have a credential that proves your worth in just nine months. IMI modules are held monthly, on a Friday/Saturday, at VCU. In just nine 2-day sessions you’ll have your CDM!

Since 1996, more than a hundred local direct marketers have earned their CDM at IMI. Shouldn’t you be a Certified Direct Marketer too?

Follow this link to learn about this exciting program and find out how becoming a Certified Direct Marketer will take your career to the next level. And don't forget to take the 15% discount we've arranged for PRSA Richmond members. Classes begin in mid-September, so don't delay!

Please contact Anne Schaeffer directly if you are interested in taking advantage of this great opportunity.

P.S. If you think a friend or colleague would also benefit from IMI, please forward this information to them!

13-Aug-08 2:00 PM

CRA Hires New Business Director

noemail@prsarichmond.org — Mon, 04 Aug 2008 16:00:00 GMT

Charles Ryan Associates (CRA) announced today the hiring of Andrew Shaw as their New Business Director in the company’s Richmond office.

“This is an exciting time for our company, and we are so pleased Andy has decided to join our team,” stated Caryn Durham, senior vice president, CRA. “Andy has the experience and talent to help our business grow through his ability to reach out to potential clients as well as assisting us to maintain and develop our current client relations.”

Shaw has worked in the Richmond region for RightMinds, Medaphis Corporation, AlliedSignal, Inc., and CJW Medical Center.

“CRA has a truly integrated team of creative professionals,” said Shaw. “I’m excited to share their 33 years of accomplishments and capabilities with prospective clients.”

CRA has recently moved its Richmond office from the west end to Shockoe Bottom and acquired Connexions – a Richmond-based, full-service advertising agency. CRA’s clients include Affinion Loyalty Group, Bailey’s Tobacco, the Associated General Contractors of Virginia, Appalachian Power, Butterworth’s Furniture, and the Nevada Commission on Tourism.

CRA is an integrated marketing communications firm with specialties in advertising, public relations, interactive technology and government relations. The firm has built a presence throughout the Mid-Atlantic region with offices in Richmond, Va., and Charleston and Morgantown, W.Va. For more information about CRA visit www.charlesryan.com.

4-Aug-08 12:00 PM

Richmond BizSense Launches Rich Wire

noemail@prsarichmond.org — Mon, 21 Jul 2008 20:30:00 GMT

Richmond BizSense is pleased to announce the launch of the Rich Wire, Richmond’s only business wire.

For national releases, companies can use PR Newswire or Business Wire. Now there is a local option. The Rich Wire allows any company to post news about itself, creating effective and affordable Public Relations and marketing opportunities. PR professionals need only create a user account and follow the intuitive web-based interface at www.richmondbizsense.com. Releases will run on the homepage (until a newer one is posted). Stories that contain substantial news value for our readers will be picked up on our daily news e-mail.

Companies must pay to use the Rich Wire. They may pay per PR release, or they may purchase a quarterly or yearly membership and post as many releases as they find appropriate.

In some instances, press releases will lead to future BizSense stories. However, running a press release does not guarantee a story. BizSense also offers editing services for small companies that may not have PR representation.

About BizSense:

Reporting local business news since January 1, 2008, BizSense has a growing audience of local business owners and decision makers, and is quickly becoming Richmond’s homepage for business. The site features objectively reported business stories, blogs, a daily newsfeed, and now the Rich Wire.

For more information on Rich Wire, or to receive a rate card, please email Richwire@richmondbizsense.com

21-Jul-08 4:30 PM

The Hoople Group challenges all Virginia advertising, marketing and public relations firms to a “$100 nonprofit challenge” today

noemail@prsarichmond.org — Mon, 21 Jul 2008 14:00:00 GMT

July 21, 2008 - The Hoople Group co-founders, Peter Kaufman and Heidi Workman, issued a challenge to all Virginia-based marketing firms today. “After reading a story in the Richmond Times-Dispatch this morning about the dire need for more funds, we decided to do something. We would like every ad agency, public relations firm, web developer and freelancer to take action. Bring a $100 check to a nonprofit that needs help – today.”

The Hoople Group is challenging every marketing firm in the state to donate $100 to a nonprofit that will benefit immediately from the donation. “There are hundreds of marketing firms of all sizes that work with nonprofits every day,” Kaufman continued. “This is the time to write a check and make a quick impact.”

“We’ll contact the associations like the American Marketing Association, Public Relations Society of America, the various ad clubs and others to get their members involved.”

Kaufman added, “We’re taking a check to a nonprofit in Richmond today that is getting killed by high gas prices. It’s a small gesture, but it’s a good start.”

Here are ways that every agency can get involved:

Pick up your checkbook, get in the car and bring a check for $100 to a nonprofit that can benefit from an immediate donation.
Email your clients and see if they’d like to participate.
Don’t be shy with the funding. If $100 seems skimpy, double it…or even triple it.
If you’re outside of Virginia, donate in your state. But, we’d like to hear from you, too.
Send the name of your agency, and where you donated it to peter@hooplegroup.com and we’ll post the good news later this week.

Heidi Workman concluded, “The marketing field is full of terrific people. Today will prove it.”

21-Jul-08 10:00 AM

VCU Brandcenter Presents: Creativity in Brand Managers

noemail@prsarichmond.org — Mon, 14 Jul 2008 18:00:00 GMT

What is it? This program is not a series of seminars. It is an intense five-day training program that takes an approach that is both instructional and inspirational. Participants will gain insight into changing consumer attitudes, evolving technologies and emerging best-practices.

Participants will learn practical techniques for getting the most out of their agencies and other creative partners, understanding the changing marketplace landscape, monitoring consumer trends and attitudes, developing creative strategies that work, and proving it by quantifying return on investment.

Who should attend? Brand managers, marketing managers, agency account leaders, agency executives, independent brand strategists or anyone responsible for developing and managing brands.

Program is limited to 30 people, so be sure to book early. Please mention the PRSA discount and receive $1500 off the registration cost.

To register for the program or if you have additional questions, please contact Megan Clifton at (804) 828-8384.

You may also register online at www.brandcenter.vcu.edu.

14-Jul-08 2:00 PM

Va. PR Awards honor the best in public relations; Dr. Judy Turk receives the prestigious TJ Award

Tue, 01 Jul 2008 01:00:00 GMT

On June 12, the Richmond chapter of the Public Relations Society of America honored local organizations and companies for excellence in public relations. The 61st annual awards ceremony, {Let’s Get Connected}, was held at the Lewis Ginter Botanical Garden in Richmond.

In addition to the PR awards, PRSA Richmond presented Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, with the 2008 Thomas Jefferson Award for Excellence in Public Relations.

Learn more on our 2008 Va. PR Awards Roundup Page!

30-Jun-08 9:00 PM

Tell us what you thought about the 2008 Va. PR Awards!

noemail@prsarichmond.org — Fri, 27 Jun 2008 17:01:05 GMT

Let's Get Connected!
Please help us improve by giving us your feedback about the 2008 Virginia Public Relations Awards program. This online survey is quick, and you can offer your feedback anonymously.
Take the survey now!

The survey-- also available from the prsarichmond.org home page --will be available until Friday, July 11.

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27-Jun-08 1:01 PM