The Virginia Public Relations Awards recognizes creative and effective communications strategies and tactics in the following categories.
Commonwealth award submissions recognize exceptional public relations programs and campaigns. These entries capture how companies and organizations have changed attitudes or behaviors or incited a desired action. Programs follow the four-step process and have measurable goals and objectives.
Capital award submissions recognize tactics that may or may not be part of a larger public relations campaign. Tactical entries are evaluated on quality, creativity and execution. These entries may or may not follow a four-step process or have measurable goals and objectives.
The Thomas Jefferson Award for Excellence recognizes the achievement of a seasoned public relations practitioner who has made an ongoing commitment to the advancement of the profession.
The Rising Star award recognizes the potential of a public relations practitioner with five of fewer years in the field.