Thomas Jefferson Award for Excellence

Each year, PRSA Richmond recognizes the extraordinary achievement of a seasoned public relations practitioner working in the Greater Richmond metropolitan region with the chapter’s highest honor—the Thomas Jefferson Award for Excellence in Public Relations.

Winners of the Thomas Jefferson Award exemplify the best in the profession and are honored at the Virginia Public Relations Awards.

There is no fee to submit a nomination for the Thomas Jefferson Award. The deadline for nominations is the same as that of the Virginia Public Relations Awards, and the chapter accepts both self-nominations as well as nominations from colleagues.

Thomas Jefferson Award recipients are selected by a panel of their peers. While it is not necessary to demonstrate excellence in every category, nominees are assessed based on the following criteria:

  • Participation in PRSA
  • Contributions to the profession of public relations
  • Local or national recognition for professional achievements
  • A commitment to public service
  • Mentorship of young practitioners
  • Pursuit of continuing education in the field
  • Professional awards

As part of the Thomas Jefferson Award, PRSA Richmond makes a $1,000 donation to the local charity of the recipient’s choice.

More Information

Contact Jay Ell Alexander, chair of the chapter’s individual awards, at