February Toolkit on Media Relations and Crisis Communications

PRSA Richmond is now offering a new member benefit to provide additional resources related to monthly luncheon topics.

Upcoming Training

• March 10: Building Media Relationships: How to Develop Rapport and Become a Valued Resource
• April 6-8 in NYC: PRSA/Ragan Communication’s PR and Media Relations Summit
• Sept. 13: Managing Media Scrutiny: Tactics for Effective News Media and Social Media Relations During a Crisis

PRSA Webinars
APRs can earn 1 point maintenance credit per webinar toward re-accreditation

• Media Pitching for 2016: Five ways to change your media outreach
• Digital Media and Today’s Digital News Release: Making It Easy for Journalists to Pick Up Your Story
• What To Do When the Headline Is YOU

Other Resources

• PR News.com: PR News’ 2015 Media Relations Next Practices Conference Takeaways
• PR News.com: “6 Media Trends for PR Pros in 2016“
• Ragan’s PR Daily: “Why Media Relations is Alive and Well“
• Institute for Public Relations/PRSA: “A Qualitative Examination of the Impact of Social Media on the Media Relations Practice“