PRSA Richmond Announces 2017 Officers
The PRSA Richmond membership has voted in officers for 2017. The new officers will be installed at the Nov. 30 luncheon.
For a complete overview of the slating process and voting procedures, review Article III, Section 3 of the chapter’s bylaws.
Jennifer Guild, APR, currently serves as PRSA Richmond’s president-elect. A chapter member since 2006, Guild has served on the board as first vice president for professional development, third vice president for membership, secretary and social media coordinator and chair of the next wave committee. Prior to her board service, Guild served on the public service committee for three years.
Guild graduated from Virginia Commonwealth University in 2004 with a degree in mass communications. She worked at two private history museums—Pamplin Historical Park & The National Museum of the Civil War Soldier and Virginia Historical Society—for a combined eight years. In January 2014, Jennifer joined the communications team at the Virginia Department of Alcoholic Beverage Control as a PR specialist. She responds to media inquiries and handles aspects of the agency’s website and social media. Guild earned her Accreditation in Public Relations (APR) in 2016.
Cameron McPherson, APR, currently serves as PRSA Richmond’s first vice president of professional development. A PRSA Richmond member since 2010, he previously served as the chapter’s first vice president of awards, director-at-large, student relations chair and media relations chair. Prior to his board service, McPherson was a committee member for the Virginia PR Awards.
McPherson is a senior account manager at The Hodges Partnership, where he helps clients execute and blend media relations, social and content marketing campaigns. He is a 2007 graduate and proud alum of Virginia Commonwealth University.
Greg Surber, APR, currently serves as PRSA Richmond’s second vice president of awards. He previously served as the chapter’s APR chair, organizing the chapter’s first APR bootcamp in 2015. A PRSA Richmond member since 2009 and former “Rising Star” awardee, Surber has also served on the chapter’s board as vice president for membership, two years as treasurer, Thomas Jefferson and Rising Star awards chair and public service co-chair.
Surber is an account manager at the Hodges Partnership. His client experience includes managing accounts and content development on behalf of Alexandria Renew Enterprises, Hilldrup Moving & Storage and Commonwealth Community Trust. Surber holds a master’s in public relations from Boston University and a bachelor’s in media arts and design from James Madison University.
Casey Prentice currently serves as PRSA Richmond’s secretary and has previously served the chapter as the chair of the student relations committee. She has six years of agency and non-profit communications experience. She is currently the communications manager at VCU’s School of the Arts. Prentice previously worked at The Hodges Partnership, a boutique public relations firm based down in Shockoe Bottom, and its partner agency, Hodges Digital, where she served as the director of project delivery.
Windy Campbell currently serves as PRSA Richmond’s treasurer. An active PRSA Richmond member since 2002, she has previously served on the chapter’s board as secretary and chair of the independent practitioners section.
Campbell is owner of Campbell Communications, an independent public relations practice specializing in communications strategy, media relations and writing. For 15 years, Campbell has served a variety of clients in the business, healthcare, state fair, transportation and non-profit industries. She established Campbell Communications in 2002, after seven years at Martin Public Relations in Richmond. She began her career in Washington, D.C., serving five years in communications capacities at national non-profit organizations. She holds a bachelor’s degree in English from Denison University in Granville, Ohio.
Diana Burkett, APR, currently serves as PRSA Richmond’s public service committee co-chair. A PRSA Richmond member since 2012, Burkett previously served as Next Wave committee chair, Thomas Jefferson and Rising Star awards chair and Virginia PR Awards logistics chair.
Burkett is the director of communications for the VCU School of Education. She joined the School of Education in August 2014 after spending two years at the University of Richmond as communications manager for the Office of Alumni and Career Services.
A graduate of Syracuse University’s S.I. Newhouse School of Public Communications and Randolph-Macon Woman’s College, Burkett focuses her efforts on supporting the mission and initiatives of the school by developing and implementing a comprehensive communications strategy consistent and integrated with VCU strategic goals and brand requirements. She also manages the communications team and provides communications council to the school leadership. She has more than ten years of experience in communications and public relations, including at the Pew Center on Global Climate Change, Edelman Public Relations and Chandler Chicco companies.
Judi Crenshaw, APR, currently serves as PRSA Richmond’s third vice president of membership. She previously served on the board as vice president of professional development, chair of the nonprofit section, and on the awards committee. She has won multiple PRSA Richmond awards of excellence and merit, in categories from media relations and press conferences to internal video series.
Crenshaw is director of communications and development relations for the Virginia Council on Economic Education (VCEE), a nonprofit affiliated with VCU that trains K-12 teachers to incorporate financial literacy throughout Virginia’s public schools. Crenshaw also teaches Social Media for PR at VCU’s Robertson School of Media & Culture and created a social media practicum for VCU students during the UCI Road World Championships. Past positions include long stints with the Chesapeake Bay Foundation and Virginia Repertory Theatre. Passion for community includes PR for The Light of Human Kindness, equal rights advocacy @WomensRightsVA and various projects with WCVE, Richmond’s public broadcasting station.